Privacy Policy

Lumen Beauty is the data controller for the personal data you provide when using shoplumenbeauty.com. If you have any questions about how we handle your data, contact us at shoplumenbeauty@gmail.com.

Order fulfilment: When you place an order, we collect your name, email address, delivery address, phone number, and order details. This is necessary to process and deliver your order. The legal basis is the performance of a contract (GDPR Art. 6.1.b).

Customer service: If you contact us, we store the content of your messages and your contact details in order to handle your inquiry. The legal basis is our legitimate interest in providing customer support (GDPR Art. 6.1.f).

Marketing and newsletter: If you sign up for our newsletter, we store your email address to send you offers and updates. The legal basis is your consent (GDPR Art. 6.1.a). You can withdraw your consent at any time by clicking unsubscribe in any email we send.

Website analytics and advertising: We use the Meta Pixel (Facebook/Instagram) on our website to measure the effectiveness of our advertising and to show relevant ads to people who have visited our site. This involves collecting data about your behaviour on our website and sharing it with Meta Platforms Ireland Ltd. The legal basis is your consent, which is obtained via our cookie banner. You can manage your preferences at any time through the cookie settings on our website.

We use cookies and similar tracking technologies on our website. Some cookies are strictly necessary for the website to function. Others, including the Meta Pixel, are used for marketing purposes and are only activated with your consent. You can change or withdraw your cookie consent at any time via the cookie settings on our website. For more information about how Meta uses the data collected through the Pixel, see Meta's privacy policy at facebook.com/privacy/policy.

We share your personal data with third parties only to the extent necessary to run our business. These include: Shopify Inc., which hosts our online store and processes order data on our behalf. Shopify is certified under standard contractual clauses for transfers outside the EU/EEA. Shipping carriers, who receive your name and delivery address to fulfil your order. Meta Platforms Ireland Ltd., which receives data via the Meta Pixel for advertising purposes, subject to your cookie consent. Payment service providers, which process your payment information. We do not store payment card details ourselves. We do not sell your personal data to third parties.

We retain your order data for as long as required by Swedish bookkeeping law (typically 7 years). Newsletter subscription data is retained until you unsubscribe. Data related to customer service inquiries is retained for up to 2 years.

Some of our third-party providers, including Shopify and Meta, may process your data outside the EU/EEA. Where this occurs, appropriate safeguards are in place in accordance with GDPR, such as standard contractual clauses approved by the European Commission.

Under GDPR you have the following rights regarding your personal data: The right to access the data we hold about you. The right to have inaccurate data corrected. The right to have your data deleted, where no legal obligation requires us to retain it. The right to restrict or object to our processing of your data. The right to data portability. The right to withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal. To exercise any of these rights, contact us at shoplumenbeauty@gmail.com. We will respond within 30 days.

If you believe we are handling your personal data unlawfully, you have the right to lodge a complaint with the Swedish supervisory authority: Integritetsskyddsmyndigheten (IMY), www.imy.se, imy@imy.se, +46 8 657 61 00.

We may update this policy from time to time. The current version is always available on our website. Material changes will be communicated via email if you are a registered customer or newsletter subscriber.